Does Your Small Business Need a Website?

Running your small business

Every business, large or small should have a website.  Wondering if you should?  More times than not, you probably use the internet for most of your needs, why wouldn’t your business have a website for people to land on. In short, businesses that have a web presence perform better than those that don’t. Here are the reasons your small business should have a website.

1.  Credibility: Consumers are turned off by companies that don’t have a website, even if they have a social media presence.

2. Brand Development:  A brand is the entity of a business.  It’s what comes and stays alive in the minds of the consumer.  It not makes your business recognizable from the rest.  It’s the personality that consumers come to know and trust.  A website is the most relevant and useful platform to make this personality known.

3. Marketing:  Long gone are the days of billboards, yellowpages (even they went digital) and newspaper ads.  When people want to search for something, they grab a phone or an IPad.

4. Competition:  Competition is fiercely digital these days, the businesses without a website simply can’t compete with companies that do.  Small businesses need to compete with consumer expectations.

5.  Control:   With websites, small business owners are at the wheel, they can drive and control what people see and how they’re perceived.  There is also data available ona website to see where your audience is from and what they were looking at to pinpoint your messaging.

6. Expansion:   A small business can expand beyond it’s borders to diversify. A website can help reach many more people than your doorstep.

7.  Stability:   Having only a social media presence puts you at the mercy of the platform.  You don’t own the content.  If the platform changes, all your information is gone.

WordPress Websites are excellent for businesses small and large.

I built mine, I can build yours.

All the Best





1. the quality of being honest and having strong moral principles; moral uprightness.

“he is known to be a man of integrity” 

2. the state of being whole and undivided.


Let me tell you a story… Paul (that’s not his real name) said that he still has 10-year-old scars from the time he quit a good job rather than lie. When his boss asked him to issue a press release containing patently false statements, he refused, putting his employee badge on the table.

His boss calmly handed the badge back to him saying, “Think this over. Why throw away a good job and a promising career?”

Paul walked out so frustrated and frightened. He had to find a private place to cry. What’s worse, he said that his act of moral courage was a meaningless waste. Someone else issued the press release and his boss’s career flourished. “It took me years to find a job as good as that one and my family suffered,” he added. “So, what good did my integrity do for anyone?”

Jan 2, 2018 – How to be in integrity. Keep Your Word: As Miguel Ruiz wrote, “Be impeccable with your word.” Whatever you say, do. Be Honest: Speak your thoughts and feelings honestly. Never use your words to mask the truth. Be Deliberate with the Words You Tell Yourself and Others: Words carry an enormous weight to them.

Paul was looking for validation of his principled stance in the wrong places. We exercise integrity not to get what we want, but to BE what we want. Integrity is not essentially about winning; it’s about staying whole and being worthy of self-respect and the esteem of loved ones. It’s about being honorable, not as a success strategy but a life choice. Though Paul seemingly suffered for a time because of his moral courage, he would have suffered far worse had he betrayed his own values.

While he didn’t always appreciate it, Paul preserved for himself and his family something far more valuable than his job — his honor. And it’s no accident that he now has a better job with no pressures to cheat or lie.

“Hope of dishonest gain is the beginning of loss.” I don’t think that old saying refers to loss of money. I think it means loss of self-respect. You can have all the material things in the world, but if you’ve lost respect for yourself, what do you really have? The only way to ever attain success and enjoy it is to achieve it honestly and with pride in what you’ve done.

That isn’t just a sermon, it’s very practical advice. Not only can you take it to heart you can take it to the bank.  Jim Rohn

“The soul is dyed the color of its thoughts. Think only on those things that are in line with your principles and can bear the light of day. The content of your character is your choice. Day by day, what you do is who you become.” – Heraclitus (535-475 BC) Philosopher and Author

Be Brave,


Customer Management

Managing Your Small Business Clients

The better a business can manage the relationships it has with its customers the more successful it will become. But….how do you do that when you’ve got your head down managing your business, never mind the clients.

Look, having a small business has it’s challenges. You got into business so that you could dictate your own hours, who you work with, when you get to take vacation etc.  Anyone that has a small business reads that list and laughs.  Let’s face it, if you run your own small business most of those things don’t apply.  The customers run you, they run your hours, they run your vacations and they run your income.

They best way to get back into the driver’s seat is with a management system of sorts in place.  Preferably, right from the get-go.

The benefits of a Customer Relationship Management system far outweigh the efforts required to learn and set it up.  Get yourself back in control of all the reasons you became a business owner in the first place.

Business benefits of CRM

Implementing a customer relationship management (CRM) solution might involve considerable time and expense. However, there are many potential benefits.

A major benefit can be the development of better relations with your existing customers, which can lead to:

  • increased sales through better timing due to anticipating needs based on historic trends
  • identifying needs more effectively by understanding specific customer requirements
  • cross-selling of other products by highlighting and suggesting alternatives or enhancements
  • identifying which of your customers are profitable and which are not

This can lead to better marketing of your products or services by focusing on:

  • effective targeted marketing communications aimed specifically at customer needs
  • a more personal approach and the development of new or improved products and services in order to win more business in the future

Ultimately this could lead to:

  • enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow
  • increased value from your existing customers and reduced cost associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
  • improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost-effective ways.

Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.

Even with years of accumulated knowledge, there’s always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

What do your customers really want?  They want to feel like they are important.  With the correct CRM system, you will have all the information you require at your fingertips.  Putting all the information in one central location.  Even if you are the only one on your team, you cannot possibly remember everything about everyone. 

Best CRM for ME?

Like so many systems in this world, there are as many CRM’s as there are businesses.  Spend the half hour in research to find out which system would be better for you.  There are also free systems out there that allow you to try before you buy.

Here are a few that I know of : 

  • Dubsato – my favorite because it’s easy and inexpensive.
  • Zoho
  • Insightly
  • Pipedrive
  • Genesys
  • Superoffice – go to their website and they have a free CRM assessment tool.  Of course they are selling theirs, but the info might be interesting.

I don’t know what’s best for you but it will be worth it to look into it.

Be Brave,


Fail with Grace

Currently I work in Optical, I used to work in  a law firm – corporate law.  During my time there we hired a young lady for one of the positions that had been vacated.  It was a very interesting experience to watch this young lady struggle with learning.  She didn’t take direction well at all.  She won’t or doesn’t read the notes that were typed up for her to follow and the first words out of her mouth are always “I know”…..and yet, clearly she doesn’t know.

The position this person has taken over is in the Family Law area.  This area requires focus and attention to detail.  Children’s lives are at stake in this area, the future of marriages and the dynamics in the homes of many people.  In other words, this position requires her to be “on the ball”!

Despite the meetings and the offers of help, she continually trips up every single day.  Everyone around her is frustrated from trying to teach her.  She alienates herself from the group as well, unfortunately doing everything wrong.

If you were ever in this situation at any time in your life you may or may not see yourself in this picture, even for a moment!

To the frustrated people around me, I try to give her accolades for showing up day after day, even though she is in hot water more than she’s out of it.  It seriously takes some intestinal fortitude to keep showing up.

To the young lady or man who is reading this and is sooooo not open to advice (you know who you are) and to those of you finding yourself in this picture….

Here is a piece of advice I’d like to give you…, I don’t know you, but sometimes that is even better.  Fail with grace!

What do I mean by that?  Admit your mistakes, say “I screwed up”, it gives you permission to make more mistakes and people will have way more respect for you than if you try to hide it.  If you’ve never done the job before, how are you supposed to know.  This is all under the assumption you didn’t lie on your interview.   (That’s for another day.)

The greatest gift you can give yourself……… is to give yourself permission to not know it all.

This is easier said than done but once you do it, it gets easier and its a better way to live.

Growing as Gracefully as Possible!

Be Brave!